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Video Game Retail Stores

Founded in 1998, the owner has two (2) exclusive lease retail video game stores of approximately 2000 square feet at each of two major Baltimore area shopping malls. The stores offer a wide selection of new and used game systems, video games, CDs, DVDs, and related accessories. The company trades and accepts used gaming, music, and video items for store credit or cash. Additionally, the stores have an in-store technician that can repair video game systems, CD players, and DVD players. This process typically takes between two days and a week, which is significantly faster than sending the defective unit to the original manufacturer and is an important attraction for customers.

A more aggressive marketing campaign and further development of a sales force would have a significant impact on revenue growth. The ideal marketing program would include the development of a website, more training sales/customer service personnel, a moderate increase in print and media advertisements, and creating additional strategic relationships