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High-Margin Technology Solutions Provider

High-Margin Integrator & VAR Of Technology Products/Solutions.

This Technology company is an integrator and value added reseller (VAR) of products that consist of intelligent data storage devices and solutions for corporate, government, and educational networks. Established in 1999, the company has grown and maintained a global base of customers of varying sizes while representing a wide mix of industries. No customer represents more than 5% of total sales and many customers sign up for extended warranty coverage, which provides an additional and continuing revenue stream. This business operates on a lean inventory, build-to-order model, which simplifies their production process and keeps raw material and WIP balances low. This business does not design or develop products, but rather relies on a sufficient number of suppliers to offer the latest in technologies and solutions. The company has a variety of marketing programs and sells to both direct users and through resellers. Growth opportunities are plentiful due to a large number of vertical markets that have customized needs for these data storage solutions.

This company competes in a niche market of data storage solutions that are positioned in a lower price range which streamlines the sales & buying decision process. There is moderate competition from other US companies, although the major IT players do not participate in this market due to low-end position of these products within the overall technology product spectrum. Mass market retail firms do not participate either since these products are not intended for consumer use. The IT market has shown a recent upturn in capital spending, plus a strength of this company is that it serves corporate and government customers across the world, and is not dependent on any one industry or vertical market.