TV Station for Sale in Sacramento California

Class A Station Analog TV station (and a Digital TV Flash Cut Channel Construction Permit) For Sale in the Sacramento-Stockton-Modesto DMA

Terrific HISPANIC MARKETING AND MEDIA OPPORTUNITY

Station is On Air and targets the many Hispanics living in the #13 Hispanic Market (out of 210 Markets in the USA)

In December 2006, the license was renewed by the FCC. The new license is for a full term of 8 years, expiring December 2014.

Station is on air with full analog coverage. Digital signal is ready to be built as construction permit has been issued (remember broadcast TV switches from Analog to Digital in early 2009)

Station is on air 24x7, though the content it currently carries will not be available to the new buyer. You will need to program with content relevant to a market with very very high Hispanic concentration.

Station has not sought cable carriage, though Comcast has a strong interest in local Hispanic content.

Sacramento and its Hispanic Population

The Sacramento-Stockton-Modesto DMA is ranked #13 out of 210 by Synovate who reports that there are 3,703,000 residents and 24.1% are Hispanic. Sacramento ranks #25 of the 210 markets nationally by Hispanics as a percent of the local population (Laredo, Texas is #1 with 95%). Additionally, 86% of the Hispanics in Sacramento are of Mexican origin.

Of course, as the center of power in California, you can reach legislators and their staffs with this powerful signal covering Sacramento.

It is likely that the highest and best use of either of these signals is to program to the vibrant and growing Hispanic population of Sacramento because:

Few stations in Sacramento program in Spanish;

The 47% Hispanic cable penetration (analog) rate in Sacramento is very low and means over the air television is a better way to reach Hispanics.