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TV Station for Sale in Fresno California

Class A Station Analog TV station (and a Digital TV Companion Channel Construction Permit) For Sale in the Fresno-Hanford-Visalia DMA

Terrific HISPANIC MARKETING AND MEDIA OPPORTUNITY

Station is On Air and targets the many Hispanics living in the #12 Hispanic Market (out of 210 Markets in the USA)

In December 2006, the license was renewed by the FCC. The new license is for a full term of 8 years, expiring December 2014.

Station is on air with full analog coverage. Digital signal is ready to be built as construction permit has been issued (remember broadcast TV switches from Analog to Digital in early 2009)

Station is on air 24x7, though the content it currently carries will not be available to the new buyer. You will need to program with content relevant to a market with very, very high Hispanic concentration.

Station has not sought cable carriage, though Comcast has a strong interest in local Hispanic content.

Fresno and its Hispanic Population

The Fresno-Hanford-Visalia DMA is ranked #12 out of 210. As of 2000 Census there are 893,000 residents and 50.7% of these are Hispanic. Fresno ranks #8 of the 210 markets nationally by Hispanics as a percent of the local population (Laredo, Texas is #1 with 95%). Fresno and Bakersfield, CA are the highest ranked California markets in this regard. Additionally, 95% of the Hispanics in Fresno are of Mexican origin.

It is likely that the highest and best use of either of these signals is to program to the vibrant and growing Hispanic population of Fresno because:

Over 43% of the population in the Grade B coverage is Hispanic;
Few stations (relative to the 50.7%) in Fresno program in Spanish;

The 37% Hispanic cable penetration rate in Fresno is very low and means over the air television is a better way to reach Hispanics.