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Rapid Growth Software as a Service Technology Firm

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This company provides copier and printer dealers with a non-invasive software tool for tracking, analyzing and managing meter reads and ink/toner cartridge levels for their customers. The company's software allows for more efficient billing for ongoing maintenance and service contracts based upon the page counts from meter reads. Dealers then use the data and reporting provided by the software to create customized solution sales for their customers. Using the Software as a Service (SaaS) model, dealer customers pay monthly usage and support fees and have the application hosted. By targeting dealers as its channel strategy, the company has developed a product that performs exceptionally well and is distinguished from its competitors "because it works." While this may seem trite, competitive products do not work consistently well without customer interaction, hand holding and some degree of ongoing customization. The software's easy installation, straightforward user interface, and full range functionality set it apart from the competition. The company is also known for its readily accessible and timely customer support that includes problem-solving with technical experts who respond in person to specific problems. Additionally the shared data model of SaaS provides information that the company uses to continually improve the product. Monthly updates maintain the application with the latest and broadest selection of printers, MFP's (multi-function printers, print/scan/fax), copiers, scanners and other digital image devices. It is estimated by management that it would take a team of four engineers more than two years to reverse engineer the current software product during which time additional features and functionality will have been designed in to new versions.