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Northwest-Based Branded Pizzeria

This privately held pizza chain has consistently expanded its business through two locations and an active website in its metro market, relying on simple yet effective grass roots marketing campaigns. More than 1,200 past employee alumni consider themselves brand ambassadors who are ready to support the brand’s expansion beyond its local market. The restaurant’s unique positioning is reflected in its commitment to ensuring consistency in the guest experience at each of its restaurants, through comprehensive training and employee development, and store surveys that ask guests to sketch their experience as a face on a round pizza. This pizzeria has been innovative in every dimension of the business. Improvements have been documented and standardized.The Brand recognition and loyalty by customers who prefer the consistent quality of extremely high quality pizzas, calzones, specialty beers and unique experiences coupled with the personal, friendly attention received at their local neighborhood eatery all combine to differentiate this pizzeria from national chains or independents in the market area. The local chain has been recognized with many awards over the years and consistently is selected as “Best Pizza” by reader surveys in several local market’s newspapers. This competitive advantage is reflected in its average store sales of $1,028,129, which is 2 times the average for the top 25 pizza chains and 3 times the average for independents. The owner has been actively directing the business over the past two decades, injecting his personal philosophy and commitment to developing the brand and the customer experience, “Play can be serious business and if you invite the customer into the show, they will keep coming back to see whether you can repeat the performance.” With about 65 employees throughout its operations, including 18 full-time staff, this organization excels at continuous improvement.