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Public Transit Fare Card E-Commerce Platform

The New York City MTA is the third largest public transit system in the world with nearly 8 million trips taken daily. The New York City MTA is also one of the few transit systems in the world that does not retail its fare cards online. Website is a fully functioning, turn-key e-commerce site with a completely built out front and back end ready to be put to use.

Our intention was to sell advertising along with the shipment of an order, which was very well received - the model was similar to ValPak. This is a great ancillary revenue stream in addition to the commission paid by the MTA to its retailers. Our market research told us there was huge demand on behalf of public transit riders in New York City to have an alternative way to obtain their fare cards that would keep them away from the underground kiosks which always have huge lines.

I am seeking $50,000 for this site which is significantly less than what I paid to have it developed. The money will be immediately invested into my primary business.