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Internet Retail/Wholesale Sports/Affinity Products

This company is a niche product Internet retailer and wholesaler using its web site, with extensive marketing, to sell goods to end users and smaller retailers. It uses the Internet to communicate with customers and with domestic and international suppliers. Its ability to cost effectively pursue an Internet marketing and sales strategy is one of its principal strengths. This strategy and expertise can be applied to a large number of other consumer goods sold into defined markets.

As a distributor, retailer, and wholesaler of extreme sports equipment, accessories, and apparel, the Company sells its products to participants throughout the U.S. and in many foreign countries and also to retail stores which serve this sports market on a local basis.

As a retailer of affinity products, the company can grow by adding other affinity groups and products to its fire fighter and police foundation.

In 13 years, the company has grown to over $8.5 million in annual sales with 28 employees buying, selling, and distributing over 6,000 items. The sports equipment is mostly mid to high-end items which it sells to participants from beginners to advanced. It has become the largest Internet based retailer for its target market.

The company also has a proprietary, private label sports line marketed under its own brand with those items designed by the company but manufactured by others, principally overseas.

In the next 5 years, the company expects its Internet retail revenues to increase more rapidly than wholesale as it continues to increase its site conversion percentage. It also expects to enter new markets for other action sports and affinity products and through acquisitions of smaller niche e-commerce companies. With the support of a new corporate parent, this Company can accelerate its growth and can take greater advantage of its existing online expertise and presence.

Additional information is available.