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Internet Wedding Directory

This company doesn’t just publish a list of gown and cake vendors to attract customers, they provide real added-value information that reduces wedding planning stress and costs. The company was created in 1986, and the current owners have owned it since 2001. In the meantime they have significantly updated the product, and moved marketing to the Internet.

The “customers” are the brides who are attracted by the many value-added features available at no cost. The “clients” are the vendors who are attracted by the legions of brides who want the many tools available to them. The clients also get access to sophisticated management tools that allow them to see the traffic they are deriving from the directory, the customer database and support services creating an 84% client retention rate.

If you like weddings and favor the low cost structure of an Internet business, it’s time to check this out. The company is perfectly positioned to expand to national markets with its proven process.