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Consumer Electronics / Digital Photography

The business was formed in 1985, from which time it has been under the same ownership, management and control. Operations originally consisted of the manufacture of componentry for the computer industry. Following major changes over recent years in that industry, the company has redirected its focus and strategy into digital photography. The business, since 2002, consists of the manufacture offshore and local distribution of several unique and appealing products including:

•Converter of 35mm Film Negatives and Slides to Digital Images
•High Definition Camcorder and 5MP Digital Camera
•Hand Held Entertainment Storage Player (Photo, Music, Video)
•Data Storage and High Speed Memory Card Reader
•Internet World Radio

The design, manufacture and packaging of the products are undertaken in China under supply agreements with Chinese companies. This arrangement is not only most cost competitive and efficient but also eliminates the high cost capital expenditure and fixed costs related to manufacturing infrastructure for the company.

The company maintains a modern warehouse (owned by the principals) located in a very desirable commercial complex where it conducts any remaining required product assembly and packaging of the products for subsequent distribution and shipment to customers.

Sales are nationwide and are conducted through three sales representatives (independent contractors). The customer base is principally major retailers.
Competitive Advantages:

•Established and experienced international design, manufacturing and marketing infrastructure
•Most desirable and technologically advanced product line
•Meaningful competitive sales price advantage
•Enviable gross margin (GP percentage: 35%)
•Close and excellent relationship with major retailers