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Niche Internet Marketing

This business is a niche internet marketing company that has been in business for five years. There are several specialized websites that can be accessed through the main site or individually. All sites offer a guarantee of satisfaction with clear refund policies, and a secure E-commerce website that is easy to navigate. They have established relationships with vendors, current inventory, and trained employees in place who provide excellent customer service. The company experienced steady growth reaching gross sales of over two million dollars within three years. In 2007 gross sales increased to three million dollars but the company was not profitable due to rapidly increasing costs for per click advertising. In 2008 a new strategy was implemented to greatly increase natural (free) listings and the advertising cost savings made this business extremely profitable. This improved ratio of advertising to sales will create a better bottom line for the foreseeable future. In 2008 annual online retail sales were $175.8 billion, an increase of 6% despite the bad economy. Today over 100 million Americans shop online and that number will grow each year as broadband access brings faster internet speed, and Americans become more and more comfortable making purchases online. This business is poised to grow with unlimited potential for a new owner willing to add more websites and new product categories. This can be done without additional capital expenditures. According to Internet Retailer Magazine, E-commerce companies are projected to grow on average by 7.2% per year through 2013, strongly outperforming the overall US economy. The ideal new owner will have a sales and marketing background and will be comfortable with computers and the internet. The current owner wants to retire and is willing to train and transition the buyer; the seller is willing to provide financing to a qualified buyer.