This business provides retail clothing and gifts. They specialize in contemporary fashion and quirky cool gifts and accessories. Their target market is mainly girls and women from 14 to 40 but they do carry a small portion of merchandise that appeals to guys 18 to 30 years old. Their customer tends to be an educated, fashion minded individual that is looking for a memorable shopping experience.
The business was started by the current owner in the 1990’s and is operated from an approximately 1,200 square foot leased retail space in a highly desirable location. The business has an attractive, hip and up-to-date web site and they utilize an e-mail marketing campaign which is fast approaching 5,000 registered people.
This is a long established, exciting, fun environment in which to work and own a business. The merchandise is new, bold and contemporary and the customers love shopping in the store. Sales have been very consistent throughout the years and now more profitable than ever since the owner has procured a new, lower rent situation.
