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Business For Sale Listing 154060

Highly Profitable Online Retailer of Pet Products

Status as of Dec-1-2008 at 05:59 PM: Under Contract

Business Summary

Growing, profitable online retailer of pet products. 95% of sales are generated in four broad product categories. The company focuses on selling a full selection of durable items in its target categories that are not generally available in pet stores in any significant variety. The preponderance of the company's business is generated via natural search rankings and it uses minimal paid search. Most orders are received via the web, with the company's 1-800 phone service providing phone support. The bulk of the revenue is U.S. based, though international sales are growing. The firm operates from a 1,100 sq. ft. facility which provides office space and the minimal amount of warehouse currently required. The business can be converted to 100% drop ship and can also be easily relocated. The firm does not have a bricks and mortar retail presence.

Revenue is on tract to increase to $3.0 million in 2008, with business cash flow to owners forecast to equal $552,000. The gross profit margin has steadily risen over the years, including in 2008, and the company's overhead is very low. There are a number of ways in which the business can be significantly expanded.

There are well defined opportunities for growth; including expansion into other pet products categories and products not currently emphasized by the company, the introduction of catalog-based marketing, the potential significant revenue growth that could be available should the business begin making more expansive use of paid search and the opportunities likely to emerge should new ownership manage the business on a full-time basis, as opposed to the part-time focus of current ownership.


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Industry

Sector: Retail Trade
Industry: Online Retailers

Location

Classification: United States // New England States

Financials

Sales: Between $2.5 Million And $5 Million   ($3,000,000)
Profits: Between $500 Thousand and $1 Million   ($552,000)
Profit Type: Seller's Discretionary Cash Flow (SDCF)
Fiscal Year: 2007
Asking Price: Between $1 Million and $2.5 Million   ($1,950,000)
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