Business For Sale Listing 144839
Well-Established Flooring Business
Status as of Nov-21-2008 at 06:01 PM: Off The Market
Business Summary
This well-established flooring material sales and installation store is located in Northern California near Antioch. The store location is ideal, situated directly across from the local city hall and a high school where many major local events take place:
• Annual Corn Festival visited by more than 40,000 paid visitors
• Live weekend concerts every Friday during the Summer and Fall seasons
• Winter snow playground for children
• Farmers market
The Company offers one of the largest selection of solid and engineered hardwoods, porcelain and natural stone tiles, residential and commercial carpet, plank and tile laminate, luxury and commercial vinyl and decorative trim products. In 2005 and 2007, the Company has won awards in the local press.
One of the Company`s most recognized differentiation is their emphasis on quality of workmanship. In order to guarantee satisfaction, all installers are employees rather than sub-contractors. Customers place a high priority on installation and whether it will be backed by the business that supplied the material. Full-service installations combined with professional and personal project management has made the Company one of the most referred business for local residents.
In 2007, the Company launched several marketing programs to promote its presence and services:
• Largest size color ads and listings in two local phone directories
• Cart advertisement in new neighborhood Safeway (only floor store)
• A “Welcome to” package with large real estate group
• Advertising in 110 Magazine (home and community lifestyle magazine targeting mid to upper income class households in Contra Costa county)
• Direct mail campaign to 5000 households in Discovery Bay, Mountain House, Antioch and Oakley
• Featured in Annual “Best of” award publication
Marketing investments throughout the year have resulted in increased awareness, attracting many new and existing customers in the community.
Categories
| Industry: |
|
| Location: |
|
| Other: |
|
Industry
Location
Financials
