Business For Sale Listing 109588
Direct Marketing Franchise
Status as of Jan-5-2009 at 06:08 PM: Active
Business Summary
The subject company is a national, territory-based direct marketing franchise. This franchise has been the resource for many local retail and service establishments to advertise their business and service offerings. The Company sells advertising to local businesses that wish to directly advertise to upscale homeowners in the region they service. All advertising coupons are shipped in a full-color format containing dozens of different ads per mailing (most of which offer coupon savings to consumers). Each mailing is sent out to households several times each year (seasonal). The business maintains very little overhead, and can be run out of a home if desired. The established brand name is the franchise’s strength. The franchise is well known throughout the country, and has well placed advertising throughout. There is little work in running this business. Much of the necessary work has to do with follow-up with customers, layout arrangements, and other administrative sales functions. With a motivated individual who desires to grow the business, additional mailings per year could be put in place. This would respectively increase the current sales and profit for the franchisee.
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